About
We are not advisors. We are your financial mirror.
Fincard exists because most "financial advice" in India is paid for by the products it pushes. The truth gets twisted. We built a tool that shows you where you stand — and then gets out of the way.
Mission
Make personal finance legible — for the people who actually work for a living.
Our mission is to help every salaried Indian professional answer three questions, monthly, without a sales pitch attached: Where am I? What's broken? What should I improve next?
Why we built this
The founder didn't know his own savings rate.
Tech professional. Twelve years of payslips. Three credit cards, two SIPs, one home loan, a PPF, an ELSS, an NPS, two term policies, and a vague sense that things were "probably fine."
Then someone asked: "What's your savings rate?" Blank stare. "Emergency fund — how many months?" Couldn't say. "Debt-to-income?" No idea. And yet — twelve years of payslips.
The first three advisors offered to "help" — by selling a ULIP, a guaranteed-return plan, and a "tax-saving" instrument respectively. None of them had asked a single question about the actual numbers. Each had a commission to earn.
That's the gap Fincard fills. A clear, scored view of your financial health, with no one selling you anything on the other side.
No commissions
We don't take a cent from any bank, AMC, insurer, or NBFC. Ever.
No advice
We compute and explain. We don't recommend. That's a SEBI-registered adviser's job.
No dark patterns
Cancel anytime. One click. No retention guilt-trip.
Important · please read
A note on what Fincard is — and isn't.
Fincard is NOT a SEBI-registered investment advisor. We do not provide investment advice, recommend specific financial products, or earn commissions from any financial institution. All outputs are for educational and informational purposes only. Please consult a SEBI-registered advisor for personalised investment decisions.
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